Our Values

We are a Middle East based company that loves clothes and easy online shopping. We founded this e-commerce website because we ourselves never had a chance to find great items at affordable prices. We were always frustrated with the delivery time frames & costs.

We strive to make affordable, trendy products that not only deliver great quality but enhances your everyday look with an ease of a button.

We know that not all women are made the same, so we believe in different shapes and sizes.

We believe that fashion doesn’t have to be expensive and it doesn't have to compromise on quality. Online shopping should be easy, stress-free, fun, exciting and a pleasant journey.

We develop and curate pieces for you, focusing on dresses for all occasions as you can never have enough in your wardrobe.

We promise that you can find your perfect dress for all occasions with us...